Mr. Frye, it turns out, is currently attempting to put the kibosh on "Ladies Day" at Eagle Vines, alleging that when he visited the Napa Valley course on Monday, Dec.13, 2010, they were illegally charging male golfers $44 for greenand cart fees vs $30 for women... because it was "Ladies Day".
So, Frye has filed a sex discrimination lawsuit ...against a promotion designed toattract more women to play. The Frye vs. Eagle Vines case is scheduled for a hearing on May22 in Napa County Superior Court. Read more about the case at NapaValleyRegister.com.
Though many are dismissing Frye's suit as frivolous, The California Department of Alcoholic Beverage Control has supposedly sent a letter to Eagle Vines saying "possibledisciplinary action could be taken against the club’s alcoholicbeverage license".
This sets a troubling precedent when you consider that courses offering allkinds of golf promotions... discounts for public safety andmilitary personnel, Junior and Senior discounts, etc... could now be subject to costly lawsuits. If that happens all golfers may end up paying more for their rounds. And Steven Frye may wish he'd never attempted to squelch "Ladies Day".
